Key concepts

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Media concepts


Media language

Institution 

Audience 

Representation

Genre and Narrative are also useful.

Institution 
Media is business 

There to Make money

Everything they produce is for them to make money.

5 media institutions:Disney,produces films, programmes and songs. Instagram, produces adverts to advertise other brands to earn money.E produces reality events and television, and Capital FM produces the latest music that everyone will enjoy sell as ads which make the money.
Related image

Media language
The words, images and sounds of media products
For example sound affects the media by being entertaining. 
How the media is constructed 
all media messages have been assembled by someone. 
How the media communicates with us.
For example Google, communicates well.
Denotation: what we see.

Connotation: what it means.
Related image

Representation
How people, places, events are presented in the media.
 All representations are biased.
 For example the Kardashians are represented as being rich, and not deserving what they earn.
 Another example is Donald Trump who is presented as racist, annoying and rude.
Image result for kardashians

Audience
Who a media product is produced for.
For example beauty gurus like Jeffrey Star is created for an audience who likes makeup .
Another example is Love island which is aimed towards teenagers.

Image result for love island



Comments

  1. A Phillipson11 October 2018 at 06:35

    Sasha

    Your definitions here are mostly clear, accurate and make good use of examples.

    To improve include examples for media language and improve you definition of representation to include the phrase 're-presented'.

    Good work!

    Mr P

    ReplyDelete
  2. sasha nahum29 November 2018 at 02:21

    Thank you and I have improved the examples and definitions.

    ReplyDelete

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